#AWASIA 2016 Highlights
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2016 Highlights

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Featuring

Shunsuke Ishikawa
Design Director
IDEO
Shunsuke Ishikawa Info Events
I am passionate about creating new and tangible experiences that positively impact our lives and the environment we live in. As an industrial designer by training, I’ve always believed in the mantra “Talk Less, Do More”. Here in Japan, I currently work at the intersection of products and services -- constantly thinking about how to introduce more “kindness” into the things we use everyday, especially technology.
I believe that design+kindness can bring positive and valuable change to Japan and the rest of the World.

What you won’t learn from my bio:
I love to bring Japanese creative minds together. I’m currently helping build design gatherings such as Tokyo Design Collective and AnyTokyo.
Cakes
https://cakes.mu/posts/12473
Forbes Japan
http://forbesjapan.com/articles/detail/3862
Nikkei Business Online
http://business.nikkeibp.co.jp/article/report/20131113/255830/
Coffee x Work culture at IDEO
http://wired.jp/2015/02/06/office-loves-cofee/
Jimmy Smith
Chairman, CEO/CCO
AMUSEMENT PARK
Jimmy Smith Info Events
Jimmy is just an average cat who Jesus Christ gifts ideas to from time to time, and he is just childlike enough to never look a gift horse in the mouth.
Jon Robison
Chief Marketing Officer
IBM JAPAN
Jon Robison Info Events
Jon was appointed to the position effective January 1, 2012. Prior to this, he had been Vice President of Marketing & Communications for IBM Greater China Group region for three years, and resided in Beijing, China. Jon joined IBM in 2005, following the acquisition of Ascential Software in which he was Executive Director of Marketing, and served as Vice President of Global Demand Programs for IBM's Software Group. He started his career as a consultant at Price Waterhouse. Jon earned an MBA and Bachelor of Science degree from Brigham Young University.
Daichi Suzuki
Ph.D., Commissioner
JAPAN SPORTS AGENCY
Daichi Suzuki Info Events
Daichi Suzuki, Ph.D. in medical science, was born in 1967. He participated in the 1984 and 1988 Olympics in swimming. He won the gold medal in the 100-meter backstroke at the 1988 Seoul Olympics,which was the first gold medal in 16 years for the Japanese swimming team. After experiencing a visiting research fellow at University of Colorado at Boulder, a guest swimming coach at Harvard University, he became a professor at Juntendo University. He assumed an important role to promote sports culture not only in Japan but also in the world as the president of Olympians Association of Japan, the president of the Japan Swimming Federation, and an executive board member of the Japanese Olympic Committee. He was named as the first commissioner of new Japan Sports Agency, a government department, established to drive the sports policy integrally in 2015.
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from AW360
Advanced, data-driven advertising is a hot-button topic for the media industry these days, but many people are missing the point of what it really means. […]
It’s no secret that video has become pretty much a default go-to element for consumer campaigns. Brands that as recently as a few years ago would never have dreamt of producing high-quality 15- and 30-second spots are now running ads on video sites and integrating mini-movies into their social streams and direct marketing pitches. […]
TV Networks have been at a marketing disadvantage for decades compared to other industries. The digital world has brought about the ability for brands in retail, financial services, healthcare, and others to reach and advertise to consumers in a measurable manner. […]
Just as strict parents do children, brands have a tendency to hinder ad in fear of a dreadful outcome. […]
The prevalence of video as a source of entertainment, news and communication in today’s world is undeniable. In fact, one third of all online activity is spent watching videos. […]
In its relatively brief history, digital advertising has changed dramatically, and at such a dizzying rate, that many brands have struggled to keep pace. […]

2016 PARTNERS

Baidu


About Baidu Founded in 2000, Baidu, Inc. aims to provide the best and most equitable way for people to find what they're looking for.  Baidu, a technology-based media company, is leading Chinese-language Internet search provider, serving over 657 million monthly active users. In addition to serving individual Internet search users, Baidu provides an effective platform for businesses to reach potential customers. Baidu's ADSs trade on the NASDAQ Global Select Market under the symbol "BIDU". Currently, ten ADSs represent one Class A ordinary share. About Baidu Japan In 2006, Baidu Japan Inc. was established as the first subsidiary of Baidu, Inc. Baidu Japan supplies Search Engine Marketing (SEM) service on Baidu.com, including listing, advertising Network, analytics, and support inbound business.  Acquiring Simeji mobile app team in 2011 and the University of Tokyo-based venture company popIn Inc. with patented native advertising technology in 2015, Baidu Japan is exploring new customer experience. 
Google


Google’s mission is to organize the world‘s information and make it universally accessible and useful.

Since our founding in 1998, Google has grown by leaps and bounds. From offering search in a single language we now offer dozens of products and services—including various forms of advertising and web applications for all kinds of tasks—in scores of languages. And starting from two computer science students in a university dorm room, we now have thousands of employees and offices around the world. A lot has changed since the first Google search engine appeared. But some things haven’t changed: our dedication to our users and our belief in the possibilities of the Internet itself.
Line


LINE Corporation is based in Japan. It was renamed from NHN Japan Corporation on April 1, 2013, and operates the LINE, NAVER matome, and livedoor web service businesses. Since launching LINE in June 2011, LINE Corporation has placed the core of its business upon the service and actively pushed for the further expansion of the service on a global scale, as well as accelerating the development of LINE as a platform.
WakuWaku Japan


ADARA


ADARA leverages global travel data to drive business performance.

Our marketing and insights platform, Magellan, transforms loyalty, search and booking data into actual knowledge to help companies architect their products and understand and reach customers.

Our unique data platform delivers actionable knowledge you can’t get anywhere else and fuels programmatic media buying.
tv asahi


With more than 55 years of leading the Japanese content industry and having 25 network affiliate stations covering the nation, TV Asahi Corporation delivers top rated drama series, enduring animation programs and high-quality variety shows that target the younger demographic, on top of broadcasting strong sports events and daily news shows.
fluct


fluct is a leading solution company supporting monetization of internet traffic. Established in 2008, fluct offers effective, dependable solutions for helping publishers reach their business goals.(fluct was rebranded from adingo in 2015)fluct serves over 25 billion impressions to over 9000 publishers each month on both PC and mobile platforms.Our partners include Yahoo Japan, TURN, MediaMath, and DoubleClick Bid Manager.
Yahoo! JAPAN


Yahoo! JAPAN, operated by Yahoo Japan Corporation, is a leading Internet brand and one of the most trafficked Internet destinations in Japan. Yahoo! JAPAN seeks to provide online products and services essential to users’ lives, and offers a full range of tools and marketing solutions for businesses to connect with internet users in Japan. Yahoo! JAPAN is headquartered in Tokyo, Japan.
ADK


Celebrating its 60th anniversary in 2016, ADK is currently promoting structural innovation to become a “Consumer Activation Company” capable of precisely analyzing consumer attitude and purchasing behavior data as well as media touch-points, utilizing creative concepts to motivate consumers into action. As part of this innovation, ADK has positioned its global strategy center in Singapore in order to promote overseas expansion of Japanese brands. Leveraging its edge in content business, specifically Japanese TV animation, ADK is rapidly expanding its reach into the global market.
AOL


AOL's Mission: To simplify the internet for consumers and creators by unleashing the world's best builders of culture and code.
Bloomberg Media


Global business leaders turn to Bloomberg for breaking business news and analysis they can’t find anywhere else. Through print, television, online, mobile, radio and conferences we cover the business world, with more than 2,400 multimedia professionals in 72 countries. The editorial staff of each media platform leverages the innovation and scale of Bloomberg News, technology, analytics and distribution to provide unrivaled business and financial news coverage – and drive deeper engagement with the decision – makers who matter most.
CCI


Cyber Communications inc. (CCI) is a total interactive marketing company, serving more than 500 advertising agencies, including Dentsu, the largest advertising agency in Japan, and ADK, an affiliated company of the WPP Group, one of the world’s largest communications companies, and it has a network of more than 500 publishers, including Facebook, Twitter, Apple, and Yahoo Japan. CCI was established as a joint venture between Dentsu and Softbank in 1996, the year when Internet advertising was born, and it began offering Internet advertising services to Yahoo Japan, which is a dominant player in Japan. In 2000, we listed our shares on the stock exchange, and then, in 2009 became a wholly owned subsidiary of Dentsu through a takeover bid. Over the years, we have accumulated practical experience and knowledge to become the core company of the Dentsu Group in the digital domain. By planning and marketing advertising products and services for transmission through cutting-edge media and devices, we have continued to offer “one-stop” marketing services in the interactive domain, based on our sophisticated technology. We are always expanding and also evolving.
Dentsu Inc.


Dentsu is the largest agency brand and third largest media-buying agency group in the world.

Dentsu provides a wide range of services in eight business domains:

-Communication Design
-Marketing Design
-Social Solutions
-Media Content
-Data Solutions
-Digital / Social Media
-Promotions
-Creative Sphere

To meet the management and business challenges of its clients, Dentsu identifies through a variety of communication domains the core issues faced by each client. We then provide the optimized, integrated solutions required to solve these issues.

The Dentsu Group employs more than 48,000 people in 146 countries.
Dentsu Media


Facebook


Founded in 2004, Facebook’s mission is to give people the power to share and make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them.