#AWASIA 2016 Highlights
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2016 Highlights

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Featuring

Masahiko Uotani
CEO
SHISEIDO CO.,LTD.
Masahiko Uotani Info Events
Masahiko Uotani is President and Group CEO of Shiseido, a Japan-based beauty company founded in 1872.

He has defined his mission as rejuvenating Shiseido so that the company becomes a major global player in this industry, building on the Japanese heritage it has embraced for many years. Shiseido currently employs 50,000 people and has revenues of $8 billion from multiple prestige brands such as SHISEIDO, clé de Peau BEAUTÉ, NARS, bareMinerals and Issey Miyake fragrance.

Mr. Uotani joined Shiseido in April 2014 after more than 30 years in marketing and management at both Japanese and global FMCG companies. Among his various posts, he was CMO and CEO at Coca-Cola in Japan. Mr. Uotani is the first Shiseido president to be appointed from outside of the company in its over 140-year history. This reflects the board’s determination to evolve the company from its Japanese roots to being a leading global business. Mr. Uotani is expected to bring fresh insights to the company by leveraging his global and Japanese business experience, which he refers to as a “hybrid model.”

Mr. Uotani also serves in other roles, including vice president of Japan Cosmetic Industry Association, director of Japan Business Federation, director of Japan Marketing Association and board member of Columbia Business School Japan Alumni Club.

He earned a bachelor’s degree in 1977 from Doshisha University, a sister school of Amherst College, and a Master of Business Administration degree in 1981 from Columbia Business School in NYC. He is married to Masako and has two daughters (as well as two dogs, who are important family members.)
Karim Temsamani
VP, APAC Ops
GOOGLE
Joe Fry (Dr.)
Creative Strategy
GOOGLE ASIA PACIFIC
Joe Fry (Dr.) Info Events
Dr. Joe Fry is a mongrel academic / creative complete with realistic beard and glasses. He gained his PhD. in the UK exploring the ways in which organisations manage the Creative Process, and then joined Google to lead Creative Strategy for the ZOO in Europe back in 2011. After just about getting the hang of things there, he made the jump to Asia Pacific and has been living and working out of Tokyo for the last two years, where he has become heavily addicted to ramen and hi-balls. In almost all situations, he would rather be playing the piano.
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from AW360
The big Innovation winners at Cannes this year send a strong message: this festival of creativity rewards innovation that solves real problems sustainably, at serious scale. […]
Sex sells and it seems that Cannes have been in on the act as well this year. The themes and titles have developed from that of gender issues to one of sex and relationships. […]
Given the choice between something fun and something not, I'm guessing I know which one you would pick. […]
As long ago as 1490 BC, it was noted in history books that the origin of raisins came from sun-dried grapes. […]
As adland’s luminaries gather in Cannes, it’s a good time to reflect on the current state of creativity. […]
"How charming it would be if it were possible to cause these natural images to imprint themselves durable and remain fixed upon the paper!"  - William Henry Fox Talbot In 1846, Fox Talbot diarised his struggle to produce lasting images. […]

2016 PARTNERS

Baidu


About Baidu Founded in 2000, Baidu, Inc. aims to provide the best and most equitable way for people to find what they're looking for.  Baidu, a technology-based media company, is leading Chinese-language Internet search provider, serving over 657 million monthly active users. In addition to serving individual Internet search users, Baidu provides an effective platform for businesses to reach potential customers. Baidu's ADSs trade on the NASDAQ Global Select Market under the symbol "BIDU". Currently, ten ADSs represent one Class A ordinary share. About Baidu Japan In 2006, Baidu Japan Inc. was established as the first subsidiary of Baidu, Inc. Baidu Japan supplies Search Engine Marketing (SEM) service on Baidu.com, including listing, advertising Network, analytics, and support inbound business.  Acquiring Simeji mobile app team in 2011 and the University of Tokyo-based venture company popIn Inc. with patented native advertising technology in 2015, Baidu Japan is exploring new customer experience. 
Google


Google’s mission is to organize the world‘s information and make it universally accessible and useful.

Since our founding in 1998, Google has grown by leaps and bounds. From offering search in a single language we now offer dozens of products and services—including various forms of advertising and web applications for all kinds of tasks—in scores of languages. And starting from two computer science students in a university dorm room, we now have thousands of employees and offices around the world. A lot has changed since the first Google search engine appeared. But some things haven’t changed: our dedication to our users and our belief in the possibilities of the Internet itself.
Line


LINE Corporation is based in Japan. It was renamed from NHN Japan Corporation on April 1, 2013, and operates the LINE, NAVER matome, and livedoor web service businesses. Since launching LINE in June 2011, LINE Corporation has placed the core of its business upon the service and actively pushed for the further expansion of the service on a global scale, as well as accelerating the development of LINE as a platform.
WakuWaku Japan


ADARA


ADARA leverages global travel data to drive business performance.

Our marketing and insights platform, Magellan, transforms loyalty, search and booking data into actual knowledge to help companies architect their products and understand and reach customers.

Our unique data platform delivers actionable knowledge you can’t get anywhere else and fuels programmatic media buying.
tv asahi


With more than 55 years of leading the Japanese content industry and having 25 network affiliate stations covering the nation, TV Asahi Corporation delivers top rated drama series, enduring animation programs and high-quality variety shows that target the younger demographic, on top of broadcasting strong sports events and daily news shows.
fluct


fluct is a leading solution company supporting monetization of internet traffic. Established in 2008, fluct offers effective, dependable solutions for helping publishers reach their business goals.(fluct was rebranded from adingo in 2015)fluct serves over 25 billion impressions to over 9000 publishers each month on both PC and mobile platforms.Our partners include Yahoo Japan, TURN, MediaMath, and DoubleClick Bid Manager.
Yahoo! JAPAN


Yahoo! JAPAN, operated by Yahoo Japan Corporation, is a leading Internet brand and one of the most trafficked Internet destinations in Japan. Yahoo! JAPAN seeks to provide online products and services essential to users’ lives, and offers a full range of tools and marketing solutions for businesses to connect with internet users in Japan. Yahoo! JAPAN is headquartered in Tokyo, Japan.
ADK


Celebrating its 60th anniversary in 2016, ADK is currently promoting structural innovation to become a “Consumer Activation Company” capable of precisely analyzing consumer attitude and purchasing behavior data as well as media touch-points, utilizing creative concepts to motivate consumers into action. As part of this innovation, ADK has positioned its global strategy center in Singapore in order to promote overseas expansion of Japanese brands. Leveraging its edge in content business, specifically Japanese TV animation, ADK is rapidly expanding its reach into the global market.
AOL


AOL's Mission: To simplify the internet for consumers and creators by unleashing the world's best builders of culture and code.
Bloomberg Media


Global business leaders turn to Bloomberg for breaking business news and analysis they can’t find anywhere else. Through print, television, online, mobile, radio and conferences we cover the business world, with more than 2,400 multimedia professionals in 72 countries. The editorial staff of each media platform leverages the innovation and scale of Bloomberg News, technology, analytics and distribution to provide unrivaled business and financial news coverage – and drive deeper engagement with the decision – makers who matter most.
CCI


Cyber Communications inc. (CCI) is a total interactive marketing company, serving more than 500 advertising agencies, including Dentsu, the largest advertising agency in Japan, and ADK, an affiliated company of the WPP Group, one of the world’s largest communications companies, and it has a network of more than 500 publishers, including Facebook, Twitter, Apple, and Yahoo Japan. CCI was established as a joint venture between Dentsu and Softbank in 1996, the year when Internet advertising was born, and it began offering Internet advertising services to Yahoo Japan, which is a dominant player in Japan. In 2000, we listed our shares on the stock exchange, and then, in 2009 became a wholly owned subsidiary of Dentsu through a takeover bid. Over the years, we have accumulated practical experience and knowledge to become the core company of the Dentsu Group in the digital domain. By planning and marketing advertising products and services for transmission through cutting-edge media and devices, we have continued to offer “one-stop” marketing services in the interactive domain, based on our sophisticated technology. We are always expanding and also evolving.
Dentsu Inc.


Dentsu is the largest agency brand and third largest media-buying agency group in the world.

Dentsu provides a wide range of services in eight business domains:

-Communication Design
-Marketing Design
-Social Solutions
-Media Content
-Data Solutions
-Digital / Social Media
-Promotions
-Creative Sphere

To meet the management and business challenges of its clients, Dentsu identifies through a variety of communication domains the core issues faced by each client. We then provide the optimized, integrated solutions required to solve these issues.

The Dentsu Group employs more than 48,000 people in 146 countries.
Dentsu Media


Facebook


Founded in 2004, Facebook’s mission is to give people the power to share and make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them.