Umang Shah joined Campbell as Director of Digital Marketing & Marketing Innovation in April 2014. He partners with colleagues across Campbell’s advertising, communications, consumer affairs, public affairs, and corporate social responsibility functions.
In his role, Umang leads Campbell’s digital marketing strategy encompassing both consumer-facing communications and corporate initiatives. He oversees Campbell's digital and social media activities and policies, as well as mobile, web, CRM and emerging media activation, among paid, owned, and earned media channels.
Since joining Campbell, Umang has built out the brand’s Innovation Lab as part of a broader mission to keep the organization perpetually relevant.
Umang joined Campbell from Walmart, where he had spent two years as Director-Social Media Strategy, using social media platforms to protect, manage, and improve the company's reputation. Before that, he served as Social Media Strategist with Microsoft Corporation, Manager of Digital Marketing with Xerox, and Senior Sales Reference Program Manager with BEA Systems. He also founded his own consulting firm, Cubed Consulting.
In 2013, Umang was named a "40 Under 40" award winner by Brand Innovators. He has served on the Board of Advisors of Strategic Business Velocity Solutions since 2012, and as Social Media Strategy Advisor to VC Taskforce, which provides services to venture capitalists. He has also been a judge with the Software & Information Industry Association (SIIA) Social Media CODIE award in 2010 and 2011.
Umang earned his B.S. degree in information technology from the Rochester Institute of Technology. He has expertise in organizational design, team dynamics, digital marketing innovation, qualitative and quantitative consumer insights, and market trend analysis. He is also a Lean Six Sigma Green Belt.