#AWASIA 2016 Highlights
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2016 Highlights

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Featuring

Keith Reinhard
Chairman Emeritus
DDB
Keith Reinhard Info Events
Keith Reinhard is Chairman Emeritus of the DDB Worldwide Communications Group, Inc., one of the world’s largest and most awarded advertising agency networks. Keith is one of the few agency leaders to rise through the creative side of the business. He experienced being a writer, art director and creative group head before moving into agency management. As a working creative director, Keith and his team gave birth to McDonald’s “You Deserve a Break Today,” named the number one jingle of the 20th Century by Advertising Age magazine, as well as McDonald’s famous tongue-twister,“Two-all-beef-patties-special-sauce-lettuce-cheese-pickles-onions on a sesame seed bun.” He and his group also created State Farm’s long-running theme, “Just Like a Good Neighbor, State Farm Is There.” Over the years, his agency has been responsible for award-winning campaigns for Volkswagen, Audi, Anheuser-Busch, Michelin Tires, Philips Electronics, Diesel Jeans and many others.

In 1986, Keith was one of the architects of the advertising industry’s first and only three-way merger, creating Omnicom, which ranks as one of the world’s largest advertising and marketing services holding company. Concurrent with Omnicom’s creation, Keith accomplished the successful merger of Doyle Dane Bernbach and Needham Harper Worldwide to create the present network, DDB Worldwide, which he led as Chairman and CEO for 16 years.

A member of the Advertising Hall of Fame, Keith has been referred to as the industry’s “soft-spoken visionary” by Advertising Age, which in 1999 named him one of the 100 most influential figures in the history of advertising.

Keith is a past Chairman of the American Association of Advertising Agencies and past Chairman of the Board of Union Theological Seminary in New York. From 2002 to 2010 he was President of Business for Diplomatic Action, a not-for-profit effort he founded to enlist the U.S. business community in actions aimed at improving the perception of America in the world. Among many other civic and philanthropic activities, Keith has served on the boards of New York City Ballet and Sesame Workshop. He is currently a board member of the Starfish Foundation and Jazz at Lincoln Center where he heads the board’s Marketing Committee. He is also the author of Any Wednesday, a collection of notes on advertising and life.

Keith is the father of seven children. He and his wife Rose-Lee, live in Manhattan.
B. Bonin Bough
Chief Media & eCommerce Officer
MONDELEZ INTERNATIONAL
B. Bonin Bough Info Events
B. Bonin Bough is one of the foremost-awarded marketing executives in his field and one of the youngest C-suite executive in a Fortune 50 company. Currently serving as the Chief Media & eCommerce Officer at Mondelēz International (formerly Kraft Foods), Bough has spear-headed some of the industry’s largest global marketing campaigns across digital, mobile, television, print, and experiential, including the premier of the first ever 3D printed food product, the customizable, real-time 3D printed Oreo at South by Southwest. He has created some of the first marketing programs across Facebook, Twitter, YouTube, Paramount Films, ABC, NBC, Fox, to name a few, and takes precedence in fostering partnerships with startups including Instagram, Foursquare, and Buzzfeed. Before working at Mondelez Bough lead digital marketing globally for PepsiCo. Bough is seen as one of the top mobile marketers in the world, being named as Mobile Marketer of the Year by MMA. His prominence as a transformative activator has helped reinvigorate traditional marketing by combining innovative tech through breakthrough brand campaigns including Oreo, Honey Maid, Pepsi, Gatorade, and countless other billion dollar brands.
Akihiro Hino
President & CEO
LEVEL-5 INC.
Akihiro Hino Info Events
After serving as Chief Programmer and Director for a development company in Fukuoka, Hino founded LEVEL-5 in October, 1998, hoping to instill genuine excitement and wonder in children with his creations.
Hino specializes in cross-media strategies, producing consistently successful series, including: YO-KAI WATCH, Inazuma Eleven, and LBX. These beloved series are globally distinguished and cherished by a wide demographic. Hino's celebrated Professor Layton series garnered 15.5 million sales world-wide.
Paul Yonamine
President
IBM JAPAN
Paul Yonamine Info Events
Paul Yonamine is the Country General Manager and President of IBM Japan. IBM Japan is the most successful and strategically important overseas unit of the IBM Corporation, with second largest revenue size next to the United States.

Mr. Yonamine has devoted his career to promoting globalization of Japanese corporate management and operations since 1979 when he joined Peat, Marwick, Mitchell & Company (subsequently renamed to KPMG LLP) as a CPA and management consultant supporting U.S. subsidiaries of Japanese companies. Before joining IBM Japan, Mr. Yonamine was President of Hitachi Consulting Co., Ltd. where he founded the first consulting and solutions business for Hitachi, Ltd. Prior to that, Mr. Yonamine was in the Aloha State serving as Senior Advisor to the Mayor of Honolulu, Hawaii. He was also Chairman of BearingPoint Asia Pacific, President of KPMG Consulting Japan, and National Partner-in-Charge of Japanese Practice Consulting and Managing Partner of Hawaii Operations for KPMG LLP.

Mr. Yonamine is Chair of the U.S.-Japan Council Board of Councilors and a Board Member of the American School in Japan. He also is a Member of the World Presidents Organization and Keizai Doyukai (Japan Association of Corporate Executives) in Japan. He is a graduate of the University of San Francisco, holding a B.S. in Accounting.
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from AW360
A six-question guide Forrester defines customer experience as “The web of relations among all aspects of a company — including its customers, employees, partners, and operating environment — that determine the quality of the customer experience”. […]
The Olympics is arguably the greatest institution in our culture. It represents both the human instinct to compete and succeed, as well as notions of community, education, and development. […]
Welcome to part one in our three-part series looking back at the mascots of the Olympic Games! The origins of Olympic mascots are steeped within a rich heritage with the name ‘mascot’ hailing from the South of France and also serving as the name of a popular opera in the nineteenth century, according to the Olympic Museum Head of Programming Anne Chevalley. As it is common to see a mascot in the United States for sports teams and schools, it is only natural to see a mascot — providing good fortune to people from all walks of life — at the Olympic Games. […]
While conducting ethnographic research in early 2013 for a digital DIY client, my team came across some interesting findings while interviewing Millennials in their homes.  We discovered a number of people in their late 20s and early 30s who were working multiple jobs, or freelancing at several companies, while simultaneously pursuing their personal passions (writing, arts, crafts, et al.) after work or on weekends.  In addition to juggling multiple, last-minute work schedules, many of these young people were keeping current on a heavy student debt load.  My colleagues and I remarked on how these people were really hustling to make ends meet and pay off their loans.  At the time, we chalked this behavior up to the trendy DIY Makers Movement, but in the rearview mirror, it looks like we also observed early signs of the Gig Economy.  What exactly is the Gig Economy? […]
Look at any industry publication and you’ll find an abundance of articles touting ad tech, automation, and programmatic. […]
The concept of “Second Screening” - using a second screen while watching television - gained traction afew years ago. It affected the way advertisers distribute their branding budgets, and we are seeing anincreasing shift from TV budgets to digital video.  But the continuous rise of mobile hasn’t just impacted television; it also had an impact on other traditional media, like out of home (OOH). Smart billboards are being combined with mobile data to allow car brands to make their ads more relevant, and OOH companies are creating new roles that further demonstrate the importance of an aligned OOH-Mobile strategy. […]

2016 PARTNERS

Baidu


About Baidu Founded in 2000, Baidu, Inc. aims to provide the best and most equitable way for people to find what they're looking for.  Baidu, a technology-based media company, is leading Chinese-language Internet search provider, serving over 657 million monthly active users. In addition to serving individual Internet search users, Baidu provides an effective platform for businesses to reach potential customers. Baidu's ADSs trade on the NASDAQ Global Select Market under the symbol "BIDU". Currently, ten ADSs represent one Class A ordinary share. About Baidu Japan In 2006, Baidu Japan Inc. was established as the first subsidiary of Baidu, Inc. Baidu Japan supplies Search Engine Marketing (SEM) service on Baidu.com, including listing, advertising Network, analytics, and support inbound business.  Acquiring Simeji mobile app team in 2011 and the University of Tokyo-based venture company popIn Inc. with patented native advertising technology in 2015, Baidu Japan is exploring new customer experience. 
Google


Google’s mission is to organize the world‘s information and make it universally accessible and useful.

Since our founding in 1998, Google has grown by leaps and bounds. From offering search in a single language we now offer dozens of products and services—including various forms of advertising and web applications for all kinds of tasks—in scores of languages. And starting from two computer science students in a university dorm room, we now have thousands of employees and offices around the world. A lot has changed since the first Google search engine appeared. But some things haven’t changed: our dedication to our users and our belief in the possibilities of the Internet itself.
Line


LINE Corporation is based in Japan. It was renamed from NHN Japan Corporation on April 1, 2013, and operates the LINE, NAVER matome, and livedoor web service businesses. Since launching LINE in June 2011, LINE Corporation has placed the core of its business upon the service and actively pushed for the further expansion of the service on a global scale, as well as accelerating the development of LINE as a platform.
WakuWaku Japan


ADARA


ADARA leverages global travel data to drive business performance.

Our marketing and insights platform, Magellan, transforms loyalty, search and booking data into actual knowledge to help companies architect their products and understand and reach customers.

Our unique data platform delivers actionable knowledge you can’t get anywhere else and fuels programmatic media buying.
tv asahi


With more than 55 years of leading the Japanese content industry and having 25 network affiliate stations covering the nation, TV Asahi Corporation delivers top rated drama series, enduring animation programs and high-quality variety shows that target the younger demographic, on top of broadcasting strong sports events and daily news shows.
fluct


fluct is a leading solution company supporting monetization of internet traffic. Established in 2008, fluct offers effective, dependable solutions for helping publishers reach their business goals.(fluct was rebranded from adingo in 2015)fluct serves over 25 billion impressions to over 9000 publishers each month on both PC and mobile platforms.Our partners include Yahoo Japan, TURN, MediaMath, and DoubleClick Bid Manager.
Yahoo! JAPAN


Yahoo! JAPAN, operated by Yahoo Japan Corporation, is a leading Internet brand and one of the most trafficked Internet destinations in Japan. Yahoo! JAPAN seeks to provide online products and services essential to users’ lives, and offers a full range of tools and marketing solutions for businesses to connect with internet users in Japan. Yahoo! JAPAN is headquartered in Tokyo, Japan.
ADK


Celebrating its 60th anniversary in 2016, ADK is currently promoting structural innovation to become a “Consumer Activation Company” capable of precisely analyzing consumer attitude and purchasing behavior data as well as media touch-points, utilizing creative concepts to motivate consumers into action. As part of this innovation, ADK has positioned its global strategy center in Singapore in order to promote overseas expansion of Japanese brands. Leveraging its edge in content business, specifically Japanese TV animation, ADK is rapidly expanding its reach into the global market.
AOL


AOL's Mission: To simplify the internet for consumers and creators by unleashing the world's best builders of culture and code.
Bloomberg Media


Global business leaders turn to Bloomberg for breaking business news and analysis they can’t find anywhere else. Through print, television, online, mobile, radio and conferences we cover the business world, with more than 2,400 multimedia professionals in 72 countries. The editorial staff of each media platform leverages the innovation and scale of Bloomberg News, technology, analytics and distribution to provide unrivaled business and financial news coverage – and drive deeper engagement with the decision – makers who matter most.
CCI


Cyber Communications inc. (CCI) is a total interactive marketing company, serving more than 500 advertising agencies, including Dentsu, the largest advertising agency in Japan, and ADK, an affiliated company of the WPP Group, one of the world’s largest communications companies, and it has a network of more than 500 publishers, including Facebook, Twitter, Apple, and Yahoo Japan. CCI was established as a joint venture between Dentsu and Softbank in 1996, the year when Internet advertising was born, and it began offering Internet advertising services to Yahoo Japan, which is a dominant player in Japan. In 2000, we listed our shares on the stock exchange, and then, in 2009 became a wholly owned subsidiary of Dentsu through a takeover bid. Over the years, we have accumulated practical experience and knowledge to become the core company of the Dentsu Group in the digital domain. By planning and marketing advertising products and services for transmission through cutting-edge media and devices, we have continued to offer “one-stop” marketing services in the interactive domain, based on our sophisticated technology. We are always expanding and also evolving.
Dentsu Inc.


Dentsu is the largest agency brand and third largest media-buying agency group in the world.

Dentsu provides a wide range of services in eight business domains:

-Communication Design
-Marketing Design
-Social Solutions
-Media Content
-Data Solutions
-Digital / Social Media
-Promotions
-Creative Sphere

To meet the management and business challenges of its clients, Dentsu identifies through a variety of communication domains the core issues faced by each client. We then provide the optimized, integrated solutions required to solve these issues.

The Dentsu Group employs more than 48,000 people in 146 countries.
Dentsu Media


Facebook


Founded in 2004, Facebook’s mission is to give people the power to share and make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them.